Real work.
Real results.
Selected work from our healthcare brand portfolio, including campaigns, brand strategy, and social media management across the South African medical sector.
Sandton Oncology
A 90-day social media strategy combining brand-consistent oncology content and patient education, delivering measurable growth across reach, viewership, and engagement.
BIGOSA
BIGOSA's pages already existed, but their audience was being redirected elsewhere through heavy resharing of third-party articles and other experts' content, and their brand identity and target audience were not clearly defined. Over a 6-month engagement, Ulwandle introduced original, brand-owned content to promote the breast health congress, introduce speakers, and encourage ticket purchases, alongside breast health awareness content for practitioners, sharpening who BIGOSA was speaking to and why.
Kidney Beans SA
A new healthcare brand launched on 4 April 2026 with the primary goal of building brand awareness. Early Instagram results over the first two months show strong organic momentum from a standing start.
BIGOSA: Content Strategy & Congress Marketing
BIGOSA's social media pages already existed, but were not building the brand's own authority or visibility. The brief covered two areas over a 6-month engagement: shifting their everyday content strategy toward original, brand-owned resources, and running event marketing to promote BIGOSA's own breast health congress.
The Problem
BIGOSA relied heavily on resharing third-party articles and other experts' content rather than publishing original material. Every share sent their own audience to another brand's page instead of building BIGOSA's own SEO presence and authority. Their brand identity and the audience they were speaking to were not clearly defined, which left their communication without focus or a consistent voice, and their congress needed stronger visibility and promotion.
The Solution
Ulwandle introduced original content written as a resource from BIGOSA's own brand rather than content that redirected their audience elsewhere, supporting their SEO and establishing BIGOSA as a source of expertise in its own right. Their target audience and brand voice were clarified, and alongside this ongoing content strategy, congress event marketing was run to promote BIGOSA's breast health congress, introduce speakers, and encourage ticket purchases.
Facebook reach reached 17,933, a 6.1K% increase, with Facebook visits growing 269.8% to 429, achieved through original brand-owned content and congress event marketing combined.
One of the oncologists involved in the BIGOSA congress later referred Ulwandle to the SA Congress of Oncology for a separate 3-month engagement, after seeing this work first hand.
What the work
actually looks like
A look at real creative output delivered for clients, from social media campaign graphics to congress promotion content.
Sandton Oncology
Facebook content covering all cancers, including comprehensive cancer care, chemotherapy and radiotherapy education
BIGOSA
Content marketing for standardisation in breast healthcare and 2023 Annual Congress promotion
SA Congress of Oncology
Congress promotion content for the Cape Town 2023 event
Kidney Beans SA
Kidney health education and awareness content, including infection signs, testing, and patient stories
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