Ulwandle Medical Brand Strategist ("Ulwandle", "we", "us") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa. This policy explains what information we collect through this website, why we collect it, and the choices you have.

1. Information We Collect

We may collect the following categories of information:

• Information you provide directly — such as your name, email address, phone number, and message content when you submit our contact form or book a consultation.
• Automatically collected information — such as your IP address, browser type, device type, pages viewed, and time spent on the site, collected via cookies and similar technologies (see Section 4).

2. How We Use Your Information

We use the information we collect to:

• Respond to enquiries and provide the services you request
• Understand how visitors use our website, so we can improve its content and functionality
• Measure and improve our marketing and advertising, including remarketing to visitors who have shown interest in our services
• Comply with legal obligations

3. Legal Basis for Processing

Where required under POPIA, we rely on your consent to process personal information for analytics and advertising purposes. You may withdraw this consent at any time (see Section 4). Where you contact us directly, we process your information on the basis of taking steps at your request prior to entering into a service relationship, or our legitimate interest in responding to your enquiry.

4. Cookies and Tracking Technologies

We use the following categories of cookies:

• Strictly necessary cookies — required for the website to function correctly. These cannot be disabled.
• Analytics cookies (Google Analytics) — help us understand how visitors interact with the site, such as which pages are viewed and for how long. These are only set with your consent.
• Advertising cookies (Google Ads) — used to measure the effectiveness of our advertising and, where you consent, to show you relevant remarketing ads on other websites. These are only set with your consent.

You can manage your cookie preferences at any time using the "Manage Preferences" option in the cookie banner, or by clearing your browser's cookies to be prompted again on your next visit.

5. Third-Party Services

We use Google Analytics and Google Ads to help us understand website usage and manage our advertising. These providers may process information in accordance with their own privacy policies. Where you have consented to advertising cookies, Google may use this information to serve remarketing advertisements to you on other websites you visit.

6. Data Sharing

We do not sell your personal information. We only share information with service providers (such as Google, for analytics and advertising purposes) as necessary to operate this website, or where required by law.

7. Data Retention

We retain personal information submitted via our contact form for as long as necessary to respond to your enquiry and maintain our business relationship, or as required by law. Analytics data is retained in accordance with Google Analytics' standard retention settings.

8. Your Rights

Under POPIA, you have the right to:

• Request access to the personal information we hold about you
• Request correction or deletion of your personal information
• Object to our processing of your personal information
• Withdraw consent for analytics or advertising cookies at any time
• Lodge a complaint with the Information Regulator of South Africa

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us via our Contact page.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.